Cookies and secret policy

When you visit Villoeco.se, we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of the individual elements on Villoeco.com and to support our marketing.

Here you can read about what information we collect, how we treat this information, what we do with it, who has access to it and how to contact us regarding our cookie and privacy policy.

Collection of customers’ personal data on Villoeco.se takes place in the framework of current legislation and the EU General Data Protection Ordinance (GDPR).

Villoeco automatically detects IP address and data when moving between different pages and services on the site. If you log in or subscribe to our newsletter, we also register this, to make it easier for you next time you visit us.

In order to create a better experience for you, we use different analytics tools like Google Analytics, which help us collect statistics on how Villoeco.com is used.

Villoeco collects data from users through five sources.

  • Through cookies when you visit our websites, such as IP Address, Country, Visited Pages, Categories, and Trademarks you Watched, Interaction / Clicks and Searches.
  • By purchase, such as demographic information, email address, payment information, goods, order sum, discount rate, brands and frequency. Also sent transactional issues, such as order confirmation, delivery or refund.
  • By users who provide information about themselves (ex. adding a favourite brand or information to the customer profile)

The purpose of collecting data serves different areas:

  • To fulfil our obligations to you as a customer or user of our service – such as purchase, invoicing, customer service and newsletter subscription.
  • Customer Service. In order to handle customer service, email, chat or phone. To answer questions regarding your order or past orders, correct errors and guide the customer.
  • Marketing. For inspiration, product offerings / services and personal recommendations via web, email, SMS, mail, phone and through third party advertising.
  • Customer Experience. To enhance customer experience of interacting with Villoeco as personalizing your experience with us, developing new features, services, and products. This also includes managing, protecting, managing and maintaining our websites, managing and securing systems, to follow aggregate statistics on usage and purchase on the site and to improve knowledge about our customers’ preferences.
  • Fraud and risk. To prevent fraud and risk assessment.
  • Legislation. To comply with current legislation.


Villoeco creates personal customer profiles based on your collected data from all data sources / categories, such as search behaviour along with your purchases and the information you have provided (tex favourite brand and favourite products). We combine and analyse these data in order to enhance your experience at Villoeco.com, to tailor personal offers and services and to assess the communication frequency.

Period for storing data.

We will store your personal data as long as necessary to fulfil the purposes described in these Terms unless a longer storage period is required or permitted by law, for legal, tax or regulatory reasons, or for other legitimate and legal business purposes.

What is a cookie?

When you visit Villoeco.com, cookies are stored on your computer. A cookie is a small text file stored in your browser to recognize your computer on subsequent visits. No personal information is stored in our cookies.

Almost all sites use cookies. They are stored in your computer to help you, which helps analyze how the site is used to improve user experience. In many cases cookies are necessary to provide a certain service on the site.

The information in your cookies is sent between your browser and a web server and includes information about user settings, login, and how the site is used.

What are cookies used for at Villoeco?


When you visit Villoeco.se, we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of the individual parts of Villoeco.com and to support our marketing.

Searches can trigger a service malfunction

We collect your search behavior (e.g., categories, brands, products you watched) to improve communication about relevant products and deals created for you. An example of this collection is the products you have added to the shopping cart, but you have chosen not to complete the purchase. This could mean you receive a service remedy reminding you of the products you have left in your shopping cart.

Automatic login

Villoeco.com automatically detects who you are based on different parameters such as IP Address, Device, and Cookies as you move between different pages and services on the site. This means that if you are logged in to our site, you will be logged in automatically the next time you visit Villoeco from the same device. The same automatic login will occur if you click on a Villoeco email.

Analysis Tools

To create a better experience for you, we use various analytics tools like Google Analytics, which help us collect statistics on how Villoeco.com is used.

To determine who visits our websites, we use cookies to create demographic and user-related statistics. This allows us to customize and create content and services that match your and other users’ wishes and interests.

Third party cookies

For example, third-party cookies are used to collect statistics about your visits to Villoeco.com; In that case, we use cookies to, for example, Learn what websites you visit and how long you visit them. In this case, we use Google Analytics system from Google.

You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.


Villoeco also collaborates with other companies to increase our online advertising to ensure that you only see relevant ads. In this context, we use, for example, the following providers: Facebook, Google Adform, YouTube, and Instagram. Villoeco contains third party components such as Facebook Recommendation, Facebook Like, and Google+. These third party components mean that the owner of the third party component, such as Facebook or Google, receives technical data about your browser, IP address, which pages you visit at Villoeco.com and the like. The processing that the third party component owner does is beyond our control and concerns only you and the owner of the third party component.

Villoeco.com uses these components to link directly to our social media sites, thus ensuring smooth navigation for you as a customer.

How do I avoid cookies?

If you do not want to receive cookies, you can either block all cookies, delete existing cookies from your computer, or set up your computer to get a warning before cookies are saved.

We recommend that you read our cookie policy carefully before you may change your cookie settings on your computer, as well as read more about cookies on other websites.

Changing cookie settings may make your user experience worse when you visit our and other websites.

Keep in mind that if you do not accept cookies, there may be features on Villoeco.com that will not work for you.


To delete cookies, go to Tools -> Options -> Privacy -> and delete individual cookies or clear your history.

To block cookies, go to Tools -> Options -> Privacy -> From the History drop down menu, select “Use custom settings for history” – Use custom settings for history – > and tick “Always use private browsing mode” (always use private web search mode) and deselect “Accept cookies from pages”.

Internet Explorer

To delete cookies, go to Tools -> Internet Options – -> General tab -> Click Delete -> Cookies -> Delete.

You block cookies by going to Tools -> Internet Options Internet Options) -> Privacy -> for the slider to the top. This way you block all cookies. -> Click OK.

Google Chrome

To delete cookies, click the toolbar -> Tools -> Clear browsing data -> Delete cookies and other site data -> Clear browsing data).

You block cookies by clicking the toolbar -> Settings -> Show Advanced Options -> Content Settings -> Click “Block All Sites from Storing Data” (Prevent Web Sites Saving Data) and select “Block third-party cookies and site data” (block third party cookies and site data -> OK.


To delete cookies, click the toolbar -> Settings -> Security -> Click “Show Cookies.” Here you can either delete cookies from a single domain or delete all cookies.

To block cookies, click the toolbar -> Settings ->> Security -> under “Accept Cookies”, select “never”.

Contact regarding personal data

If you want access to the information we have about you, please feel free to contact us at: info@villoeco.se. If incorrect data has been registered or if you have any other objections, please contact the same way. You are entitled to see what information about you is registered and you may object to the registration under the Personal Data Act.

As a customer you have the right to access your collected personal data categories (Article 15) and you may object to registration under the relevant provisions of the EU General Data Protection Ordinance (GDPR). Upon reasonable request, we will update, modify or remove personal information that we control, subject to a violation of the act.

We can reject requests that are unreasonably recurring, involve disproportionately large technical intervention (eg developing a new system or extensive change of an existing process), affecting other people’s personal information or being extremely impractical (eg back data -up system). All questions regarding this should be addressed to customer service via email info@villoeco.se.

Protection of personal data

The law requires that your personal information be kept in a safe and confidential manner. We store your personal information on high-security servers located in controlled facilities, and our security is regularly checked to determine whether your user information is handled securely, always with strict regard to your user rights. However, we cannot guarantee 100% security for data transfers over the Internet. This means that there may be a risk that other unauthorized parties may access information when data is sent and stored electronically. This will send you your personal information at your own risk.

Personal information is deleted or anonymized when the purpose for which it was collected ends.

The rapid development of the internet means that it may sometimes be necessary to change our processing of personal data. Therefore, we reserve the right to update and amend these guidelines for processing personal data. If we do this, of course, we will correct the date for “last updated” at the bottom of the webpage. In case of extensive changes, we will notify you with a visible notice on our websites.

You are entitled to complain about the processing of information and data relating to you. Complaints are sent to the Data Inspectorate.

Contact Us

You can contact Villoeco via:


Phone: 076 715 87 33

Villoeco, Södergatan 2L 1401

19534 Märsta